Brfng.ai helps managers turn complex data into clear insights, enabling faster, more confident decisions.
Wireframing
Web Design
The challenge
The company needed a marketing site that:
Communicated value clearly: The platform solves complex problems, but explaining this in a simple way was difficult.
Reflected brand identity: The existing presence lacked a cohesive visual language to build trust.
Guided visitors effectively: Key messages and calls-to-action weren’t structured to convert interest into demos or sign-ups.
Humanized abstract ideas: Data, AI, and dashboards can feel dry — visuals needed to make them approachable.
The challenge
The company needed a marketing site that:
Communicated value clearly: The platform solves complex problems, but explaining this in a simple way was difficult.
Reflected brand identity: The existing presence lacked a cohesive visual language to build trust.
Guided visitors effectively: Key messages and calls-to-action weren’t structured to convert interest into demos or sign-ups.
Humanized abstract ideas: Data, AI, and dashboards can feel dry — visuals needed to make them approachable.
The challenge
The company needed a marketing site that:
Communicated value clearly: The platform solves complex problems, but explaining this in a simple way was difficult.
Reflected brand identity: The existing presence lacked a cohesive visual language to build trust.
Guided visitors effectively: Key messages and calls-to-action weren’t structured to convert interest into demos or sign-ups.
Humanized abstract ideas: Data, AI, and dashboards can feel dry — visuals needed to make them approachable.
My Role
I was responsible for wireframing, web design, and custom illustrations. I worked directly with the founder to define messaging priorities and translated them into a clear visual and informational hierarchy that supported the company’s goals.
My Role
I was responsible for wireframing, web design, and custom illustrations. I worked directly with the founder to define messaging priorities and translated them into a clear visual and informational hierarchy that supported the company’s goals.
My Role
I was responsible for wireframing, web design, and custom illustrations. I worked directly with the founder to define messaging priorities and translated them into a clear visual and informational hierarchy that supported the company’s goals.
The process
I began by interviewing the founder to uncover key needs, pain points, and goals. From there, we created a moodboard to ensure we were aligned on the visual direction and overall vision. With that foundation, I moved into wireframing to establish the page structure and craft a clear narrative from problem to solution. Once the hierarchy was set, I transitioned into visual design, focusing on clarity, readability, and a professional yet modern aesthetic. To support the brand, I designed custom illustrations that explained abstract concepts while adding warmth and personality. Throughout the process, I collaborated closely with the founder, iterating on layouts and visuals to stay true to both the product vision and business objectives.
The process
I began by interviewing the founder to uncover key needs, pain points, and goals. From there, we created a moodboard to ensure we were aligned on the visual direction and overall vision. With that foundation, I moved into wireframing to establish the page structure and craft a clear narrative from problem to solution. Once the hierarchy was set, I transitioned into visual design, focusing on clarity, readability, and a professional yet modern aesthetic. To support the brand, I designed custom illustrations that explained abstract concepts while adding warmth and personality. Throughout the process, I collaborated closely with the founder, iterating on layouts and visuals to stay true to both the product vision and business objectives.
The process
I began by interviewing the founder to uncover key needs, pain points, and goals. From there, we created a moodboard to ensure we were aligned on the visual direction and overall vision. With that foundation, I moved into wireframing to establish the page structure and craft a clear narrative from problem to solution. Once the hierarchy was set, I transitioned into visual design, focusing on clarity, readability, and a professional yet modern aesthetic. To support the brand, I designed custom illustrations that explained abstract concepts while adding warmth and personality. Throughout the process, I collaborated closely with the founder, iterating on layouts and visuals to stay true to both the product vision and business objectives.
The solution
The final design delivered a full marketing website for BriefingAI, covering core sections such as Home, Services, About Us, Case Studies, and Contact.
The structure created a clear journey from introduction to conversion, while maintaining consistency across all pages. A clean layout and strong hierarchy made the messaging easy to follow, and custom illustrations brought abstract product concepts to life, giving the brand a distinctive and approachable identity.
The solution
The final design delivered a full marketing website for BriefingAI, covering core sections such as Home, Services, About Us, Case Studies, and Contact.
The structure created a clear journey from introduction to conversion, while maintaining consistency across all pages. A clean layout and strong hierarchy made the messaging easy to follow, and custom illustrations brought abstract product concepts to life, giving the brand a distinctive and approachable identity.
The solution
The final design delivered a full marketing website for BriefingAI, covering core sections such as Home, Services, About Us, Case Studies, and Contact.
The structure created a clear journey from introduction to conversion, while maintaining consistency across all pages. A clean layout and strong hierarchy made the messaging easy to follow, and custom illustrations brought abstract product concepts to life, giving the brand a distinctive and approachable identity.
